Ideas refined. Stories created. Expertise recognized and rewarded.
Content is king if used strategically. If you're new to using content as a core marketing strategy or have experienced the disappointment of underperforming content, then it's time to look at your strategy.
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Content Strategy Services: Leveraging Investments in Content
Business guru Seth Godin says that content marketing is all the marketing that’s left. And American businesses have signaled their agreement by ramping up investments in content creation and marketing. Yet many of these investments have provided disappointing and unmeasurable results.
Content needs a business strategy behind it. Instead of creating and distributing content using an ad hoc/let's see what sticks approach, organizations need to be purposeful and disciplined about following a defined content strategy and mentoring thought leadership experts to support it. That means setting priorities about assets and audiences, and saying no to opportunities that are a distraction.
Let's take a look at your business, markets, clients, prospects, and competition, and determine how content can work for you.
Evaluate/review current marketing activities and use of content
Interview key stakeholders on current performance and opportunities
Assess competitor positioning and approaches
Develop comprehensive content strategy plan and action plan
Provide execution support
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If you want to be heard in today's noisy, screen-dominated world, you need content that stands out from the clutter. Relevant and accessible content gives you a chance to have a conversation. And that's where it all starts.
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Content Creation Services: Content to Elevate Your Brand and Business
People are hungry for fresh ideas and perspectives, but if your content doesn't resonate with them and have direct links back to your business objectives, it becomes busy work with no ROI.
Content Strategy Partners creates content that is informative, engaging, and educational, using an authentic and professional voice that rings true for you and your organization. After all, your content should spark conversations about pressing challenges and inspire new thinking about possibilities. We can also help you make the most of evergreen content that can be repurposed for new audiences and channels.
Whether it's a new way of looking at an old problem, how-to steps, inspirational advice, fresh research, or pathbreaking thought leadership, we can take your great beginnings and turn them into content that showcases your expertise and generates the return you're seeking.
Journal articles
Books
Survey reports
Pitch decks/educational presentations
Case studies
Marketing collateral
Social media posts
Blog posts
Website copy
Resumes/bios
Proposals
The best content doesn't always win, but the best promoted content does. Once a piece is created, it's tempting to rest upon the satisfaction of a job well done. But this is the time when magic happens or the content is forgotten as other priorities emerge.
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Content Marketing Services: Gaining Mindshare and Marketshare
Ideally, before a piece is written, plans are in place for leveraging content across multiple channels, measuring content performance and ROI, and getting a commitment from your colleagues to share the content with their networks. But it's not too late to tackle these tasks once the content has been created.
Content Strategy Partners optimizes your content to boost search engine rankings, drive website traffic, and generate inbound links. We can also strategize about how to use LinkedIn and other social media platforms, as well as personal approaches with your network.
Evaluate performance and available metrics of existing content
Identify opportunities to enhance/ expand content reach and performance
Determine metrics to evaluate performance and ROI
Pursue spin-off opportunities such as speaking engagements and expert commentary
Ensure that colleagues and agency partners are informed and on board to provide additional support
